Blueprint for Successful Culture Change Outlined in New Book, Culture Renovation™ (i4cp login required)


Leveraging data from the largest research study conducted on
organizational culture, book showcases interviews and case studies from some of
the world’s top CEOs and companies

Seattle, January
12, 2021

– Corporate culture matters—and
research proves culture is inextricably linked to organizational performance. With
a new year upon us, and organizations that have been unintentionally changed by
the pandemic, companies are actively exploring changes to their corporate

But here’s the harsh reality: only 15% of them will
succeed. Those that do will likely have embraced a mindset of renovation when
it comes to enacting culture change. 

In CULTURE RENOVATION: 18 Leadership Actions to
Build an Unshakeable Company
(McGraw-Hill; January 19, 2021), Kevin Oakes, CEO of
the world’s leading HR research firm—the Institute for Corporate Productivity
(i4cp)—provides the definitive blueprint to create a powerful culture that
delivers tangible business benefits. Drawing on data from one of the largest studies
ever conducted on corporate culture, Oakes details how high-performance
organizations such as Microsoft, T-Mobile, 3M, Patagonia, Mastercard and many more
have successfully made significant culture changes.  

“The best playbooks are a combination of reliable
research, relatable examples, and actionable strategies,” said Brené Brown,
PhD, author of New York Times #1 bestseller Dare
to Lead
.  “This is
the best playbook I’ve seen when it comes to creating organizational cultures
that create competitive advantage, unlock performance, and rehumanize work.” 

Oakes showcases how organizations with healthy
cultures outperform those with unhealthy cultures by virtually every
measure—from revenue growth to market share to profitability to customer
satisfaction. He walks readers through
all the steps for turning any culture into one that drives agility, growth, and
an improved employer and consumer brand, including:  

  • Employing a comprehensive listening strategy to
    deeply understand the existing culture to determine what stays and what goes
  • Identifying the traits of a healthy corporate
  • Painting a clear vision for the future that will
    guide a business for decades to come
  • Establishing a co-creation mindset
  • Identifying the influencers and energizers who become
    culture ambassadors and are instrumental in successful change
  • Ferreting out skeptics and non-believers who
    typically derail the best intentions
  • Determining how progress will be measured,
    monitored, and reported
  • Implementing talent processes to ensure change is
    sustained long-term 

“Your employees are the engine that powers ideas,
innovation, and success of your company every day,” commented Ajay Banga, Chief
Executive Officer, Mastercard.  “A strong
culture can provide the right fuel to nurture and empower your teams.  In Culture Renovation, Kevin reinforces how leaders can learn from others and create the
environment that enables each employee to make a difference.” 

“Culture change is hard but can be such an
accelerant to growth, and Kevin Oakes nails it when he says you need a real
renovation to unlock your organization’s potential,” added Kathleen Hogan,
Chief People Officer, Microsoft.  “His
18-point guide is a ready roadmap with key insights on how to create a
successful partnership with HR to effect lasting change.” 

Culture Renovation is available for purchase through Amazon, Barnes & Noble,
Porchlight and other business book outlets.
For more information, please visit 


i4cp is the leading authority on next
practices in human capital. We produce more research than any other human
capital research firm in the world, and many of the world’s most prominent
organizations and HR leaders turn to i4cp to better capitalize on emerging
workforce trends. Supported by a powerful community of human capital
practitioners, we provide insights that help organizations better anticipate,
adapt, and act in a constantly changing business environment.

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